Map My Beauty Privacy Policy

Last modified: January 18, 2016

Introduction

Map My Beauty Inc. (“Company” or “We”) respects your privacy and is committed to protecting it through our compliance with this policy.

This policy describes the types of information we may collect from you or that you may provide when you visit our mobile application or website http://www.mapmybeauty.com (collectively, “Application”) and our practices for collecting, using, maintaining, protecting and disclosing that information.

This policy applies to information we collect:

  • On this Application (including our website).
  • In e-mail, text and other electronic or social media messages between you and this Application.

It does not apply to information collected by:

  • us offline or through any other means, including on any other website operated by Company or any third party (including our affiliates and subsidiaries); or
  • any third party (including our affiliates and subsidiaries), including through any application or content (including advertising) that may link to or be accessible from the Application.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Application. By accessing or using this Application, you agree to this privacy policy. This policy may change from time to time. Your continued use of this Application after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

Children Under the Age of 18

Our Application is not intended for children under 18 years of age. No one under age 18 may provide any information to the Application. We do not knowingly collect personal information from children under 18. If you are under 18, do not use or provide any information on this Application or on or through any of its features/register on the Application, make any purchases through the Application, use any of the interactive or public comment features of this Application or provide any information about yourself to us, including your name, address, telephone number, e-mail address or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 18, please contact us at hello@mapmybeauty.com.

Information We Collect About You and How We Collect It

We collect several types of information from and about users of our Application, including information:

  • by which you may be personally identified, such as name, postal address, e-mail address, telephone number, or any credit card or other billing information provided at the time of registration or any other identifier by which you may be contacted online or offline (“personal information”); and/or about your internet connection, the equipment you use to access our Application and usage details.

We collect this information:

  • Directly from you when you provide it to us.
  • Automatically as you navigate through the site. Information collected automatically may include usage details, IP addresses and information collected through cookies, web beacons and other tracking technologies.
  • From third parties, for example, our business partners.

Information You Provide to Us

  • The information we collect on or through our Application may include:
  • Information that you provide by filling in forms on our Application. This includes information provided at the time of registering for any product or service, posting material or requesting further services or information. We may also ask you for information when you enter a contest or promotion sponsored by us, and when you report a problem with our Application.
  • Records and copies of your correspondence (including e-mail addresses), if you contact us.
  • Your responses to surveys that we might ask you to complete for research purposes.
  • Details of transactions you carry out through our Application and of the fulfillment of your orders. You may be required to provide financial information before placing an order through our Application.
  • Your search queries on the Application.
  • Portrait pictures (“Selfie”) you uploaded onto the website for the purpose of Map My Beauty’s beauty analysis.
  • Portrait pictures featuring a makeup look (“After-Selfie”) that you agree to allow the Company to otherwise use or display on the Application.
  • Information provided for sweepstakes purposes

 

You also may provide information to be published or displayed (hereinafter, “posted”) on public areas of the Application, or transmitted to other users of the Application or third parties (collectively, “User Contributions”). These posts are governed by our Terms of Use. Please read our Terms of Use to familiarize yourself with its content. Your User Contributions are posted on and transmitted to others at your own risk. Although we limit access to certain pages, please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of the Application with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.

 

Information We Collect Through Automatic Data Collection Technologies

As you navigate through and interact with our Application, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions and patterns, including:

  • Details of your visits to our Application, including traffic data, location data, logs and other communication data and the resources that you access and use on the Application.
  • Information about your computer and internet connection, including your IP address, operating system and browser type.

 

The information we collect automatically is statistical data and may include personal information. We may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Application and to deliver a better and more personalized service, including by enabling us to:

  • Estimate our audience size and usage patterns.
  • Store information about your preferences, allowing us to customize our Application according to your individual interests.
  • Speed up your searches.
  • Recognize you when you return to our Application.
  • Learn about your facial features to allow us to further personalize our Application offerings to you.

 

The technologies we use for this automatic data collection may include:

 

  • Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Application. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Application.
  • Flash Cookies. Certain features of our Application may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from and on our Application. Flash cookies are not managed by the same browser settings as are used for browser cookies.
  • Web Beacons. Pages of our the Application and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs. pixel tags and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an e-mail and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity)
  • Tags and Pixels. Pixels are blocks of code that we and our customers may use to track your navigation of websites or apps using our technology, and your browsing behavior. We use pixels to coordinate user information with our customers and other third parties.

 

Third-party Use of Cookies and Other Tracking Technologies.

Some content or applications, including advertisements, on the Application are served by third-parties, including advertisers, ad networks and servers, content providers and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. These third parties may have their own privacy policies, which outline how they will use and disclose your personal information, once such personal information is shared with such third parties. We encourage you to visit these third party website to familiarize yourself with the applicable terms and conditions.

How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information:

  • To present our Application and its contents to you.
  • To customize/ personalize the experience and content
  • To provide you with information, products or services that you request from us.
  • To fulfill any other purpose for which you provide it.
  • To provide you with notices about your account, including expiration, billing and renewal notices.
  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
  • To notify you about changes to our Application or any products or services we offer or provide though it.
  • To allow you to participate in interactive features on our Application.
  • In any other way we may describe when you provide the information.
  • For any other purpose with your consent.

We may also use your information to contact you about our own and third-parties’ goods and services that may be of interest to you.

We may use the information we have collected from you to enable us to display advertisements to our advertisers’ target audiences. Even though we do not disclose your personal information for these purposes without your consent, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria.

Disclosure of Your Information

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

We may disclose personal information that we collect or you provide as described in this privacy policy:

  • To our subsidiaries and affiliates.
  • To contractors, service providers, partners, and other third parties we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them.
  • To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of Map My Beauty, Inc.’s assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which personal information held by Map My Beauty, Inc. about our Application users is among the assets transferred.
  • To third parties to market their products or services to you if you have consented to these disclosures.
  • To fulfill the purpose for which you provide it.
  • For any other purpose disclosed by us when you provide the information.
  • With your consent.

We may also disclose your personal information:

  • To comply with any subpoena, investigative demand, a court order, law or legal process, including to respond to any government or regulatory request.

To enforce or apply our terms of use our legal rights, and other agreements including for billing and collection purposes.

  • To defend against legal claims
  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of the Company, our customers or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.
  • To aid in a substantial corporate transaction, such as the sale of the Company’s business, a merger, consolidation, or asset sale, or in the unlikely event of a bankruptcy.

Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

  • Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe’s website. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.

Accessing and Correcting Your Information

You can send us an e-mail at hello@mapmybeauty.com to request access to, correct or delete any personal information that you have provided to us. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

If you delete your User Contributions from the Application, copies of your User Contributions may remain viewable in cached and archived pages, or might have been copied or stored by other Application Users. Proper access and use of information provided on the Application, including User Contributions, is governed by our terms of use.

Data Security

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration and disclosure. We allow only authorized employees and contractors to access your personal information and only for authorized purposes.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Application, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. We urge you to be careful about giving out information in public areas of the Application like message boards. The information you share in public areas may be viewed by any user of the Application.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Application. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Application.

Changes to Our Privacy Policy

It is our policy to post any changes we make to our privacy policy on this page. If we make material changes to how we treat our users’ personal information, we will notify you through a notice on the Application home page. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable e-mail address for you, and for periodically visiting our Application and this privacy policy to check for any changes.

Contact Information

To ask questions or comment about this privacy policy and our privacy practices, contact us at:

hello@mapmybeauty.com